Fast, can any of you inform me what Bridgestone’s best-selling golf ball is?
With out trying on the image on the prime of the web page?
OK, OK, relating to set-up questions, that one was most likely extra duh than huh, so I get it. However till getting the lowdown from Bridgestone, I didn’t know the e6 franchise will not be solely Bridgestone’s best-selling ball in its historical past, it’s additionally the longest-tenured ball in its historical past. It’s been a mainstay for 18 years, ever since Bridgestone Golf began promoting balls within the U.S. underneath the identify Bridgestone Golf.
“It’s a horse for us,” says Bridgestone Advertising and marketing Supervisor Elliott Mellow. “I can’t tell you how many people I’ve run into over the years who say, ‘Hey, I play the orange box,” and we all know precisely what they’re speaking about.”
So what has modified on this new mannequin? Effectively, that is dependent upon how good your ears are.
Bridgestone e6 Tender golf balls: Fast historical past lesson
For the longest time, the Bridgestone e6 was a part of the e5-e6-e7 ball continuum. That trio was designed for golfers who wished efficiency however wouldn’t profit from premium, “Tour-level” urethane golf balls. In truth, the e6 was Bridgestone’s most really useful ball in its reside ball fittings for years, over the B330/Tour B degree balls.
In 2017, Bridgestone dumped the e5 and e7 fashions, largely as a result of they weren’t maintaining with the e6 in gross sales. Bridgestone simplified the providing with the e6 Tender and e6 Pace. Two years later, Bridgestone launched the e12 golf ball line and it will basically grow to be what the e6 had been. The e6 was moved to a single mannequin at a cheaper price level.
At the moment, the Bridgestone e6 Tender is competing within the “soft feel” class with gamers such because the Callaway Supersoft and the Wilson DUO Tender.
That’s good however what’s new?
Let’s get again to how good your ears are.
Tender really feel is so much about compression but it surely’s additionally so much about sound.
“We talk about feel but it’s a combination of vibration and sound,” explains Mellow. “We don’t want to overly soften a ball from a compression standpoint to where it will hurt performance but we do want to create the sensation of a soft feel.”
Therein lies the most important distinction between the 2023 and 2025 fashions of the Bridgestone e6 Tender: the ionomer cowl has been softened a bit to create a softer sound.
“We’ve created a different Hertz, pitch and decibel level at impact to create a softer sound,” says Mellow.
Total, the compression of this new e6 Tender is a couple of factors decrease than the earlier iteration. Mellow says it’s under 40 which once more places it in the identical neighborhood because the Supersoft and DUO Tender.
Why do I desire a mushy golf ball?
Golf balls don’t get a lot less complicated than the Bridgestone e6 Tender and its two-piece, low-compression kin. It’s a comparatively agency cowl over a mushy, gradational core (mushy on the within, steadily firmer towards the skin). Golfers love them primarily for 2 causes: low value and the very fact they really feel depraved good to hit.
Nevertheless, the most important advantage of a low-compression golf ball is low driver spin. As a result of it’s mushy, it stays on the driving force face a bit longer, inflicting it to launch increased and spin a lot lower than a firmer ball would. For the continual slicer, that decrease spin might be the distinction between the fitting fairway and the fitting tough or the fitting tough and the fitting pond, lake or forest.
A draw back to low-compression golf balls is that low compression comes with a ball velocity penalty. Consider it this manner: In case you hit a baseball with a bat swinging at a sure velocity, it would go a sure distance. In case you hit a marshmallow with the identical bat swinging on the identical velocity, it gained’t go as far. That’s a slight exaggeration however you get the purpose.
That low spin off the driving force helps offset that lack of ball velocity. A high-trajectory dimple sample retains the ball within the air so long as doable but when the ball ought to land within the fairway, it’ll roll farther because of its low spin. Hey, you play the ball the place it stops. No person cares the way it received there.
In case you need assistance selecting a ball, Bridgestone does present a helpful choice device on its web site.
Bridgestone e6 Tender golf balls: Worth and availability
Hey, now right here’s a pleasant shock. The brand new 2025 Bridgestone e6 Tender golf balls are literally cheaper than the 2023 model was at launch.
(I’ll cease now and allow you to gather your self.)
Granted, it’s not a giant drop. The brand new mannequin is $23.99 per dozen, a buck lower than the 2023 mannequin, however a buck is a buck is a buck.
The Bridgestone e6 Tender golf balls might be out there in commonplace white and Optic Yellow. They hit retail Feb. 14.
For extra info, hit up Bridgestone’s web site.
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