Max Homa has left Titleist for COBRA, which is attention-grabbing, I suppose, if solely as a result of it has been some time since a PGA Tour participant altering tools manufacturers was in the least noteworthy. We’d in all probability have to return to John Rahm leaving TaylorMade for Callaway to search out something consequential.
The very fact is that the market has modified. You possibly can chalk that as much as altering philosophies round the easiest way to maximise the worth of Tour employees and the rise of LIV, which, no matter how you’re feeling in regards to the league, is inarguably low worth by way of eyeballs and, in the end, sponsorship ROI.
And that brings us to this week’s announcement.
Max Homa has signed with COBRA PUMA Golf.
Homa is at the moment ranked forty first on the earth, however it wasn’t that way back that he was a Prime 10 participant. With each Jordan Spieth and Justin Thomas struggling (and all due respect to Wyndham Clark), Homa has arguably been Titleist’s most marketable asset. He brings extra persona to the desk than your common Tour skilled and has a powerful social media following, which probably explains why COBRA was keen to make its greatest funding since Bryson.
Hopefully this seems higher.
Professional tip, Max, keep away from phrases like the motive force sucks.
In accordance with the press launch, Homa will play a full bag of COBRA golf equipment, although it seems he has TaylorMade fairway woods within the bag this week. Adjustment intervals are widespread with new tools offers, so we in all probability shouldn’t make an excessive amount of of that. Homa may also put on PUMA sneakers, although his new attire deal is with lululemon.
COBRA wanted a man
COBRA boasts a sizeable employees of 30 professionals. The positive print right here reads throughout worldwide excursions, and when you think about that Homa joins a COBRA Prime 5 that features Rickie Fowler, the semi-retired Lexi Thompson, Gary Woodland, and Jason Duffner, it’s truthful to say COBRA wanted extra star energy.
The timing actually feels proper. With the mixture of 3D printing and the brand new FutureFit33 hosel on its DS-ADAPT metalwoods, COBRA feels prefer it’s sitting on a pair of recreation altering applied sciences. It appears not in the least coincidental that Homa’s first official quote as a COBRA staffer mentions each.
“I am super excited to join the COBRA PUMA GOLF team. Gear that’s on the cutting edge of technology and the most comfortable shoes in the game are a great combination for any player. Throughout the testing process with the COBRA Tour and R&D team, I was incredibly impressed with the performance of the clubs, and I think they will truly give me a competitive advantage. I love the look, sound and feel of the new DS-Adapt driver, and the new FutureFit33 hosel is a gamer changer in terms of fine-tuning performance. And what the COBRA team was able to do with my personal set of 3D Printed irons absolutely blew my mind. The COBRA PUMA GOLF brands are undoubtedly a natural fit for my game, style, and personality and I’m looking forward to a long-term relationship that will be fun and exciting for years to come.” – Max Homa
DS-ADAPT 
FutureFit33 3D Printed irons
Nailed it.
The larger image
Take the quote for what it’s (half and parcel for this sort of factor) and whereas entry to COBRA’s tech comes with the deal, we will safely assume that like most contracts, this one has fairly a bit to do with the cash.
For Titleist it’s a numbers recreation. That’s to say, it’s not a lot about who as it’s what number of, and whereas dropping Homa will probably sting for a bit, breaking the financial institution for any single participant has by no means been a part of the corporate’s method.
Homa isn’t the primary to depart for greener pastures.
For COBRA, it’s simple to make the case that it desperately wanted to spend and possibly overspend on Tour employees. The corporate has been one of the crucial revolutionary in golf during the last decade and the golf equipment carry out. It doesn’t lack for merchandise, the lacking piece is consciousness. With that in thoughts, Max Homa, together with his skill to lift consciousness of 3D Printing, FutureFit33 and anything COBRA brings to the desk, looks like a really perfect match for a model that has struggled to seize its share of consideration lately.
It’s too early to say how it will work out, however it certain is sensible proper now.
Have your say
What do you assume? Is that this a wise play for COBRA? Does the transfer make sense for Max Homa?
The publish Max Homa Believes His Future Match is with COBRA PUMA. appeared first on MyGolfSpy.
