Maxfli was based in 1910 as a golf ball producer by Robert H. Maxwell. The corporate, which derives its title from an amalgamation of the founder’s final title and “flight,” finally expanded its merchandise by introducing golf luggage within the Nineteen Sixties.
Maxfli took issues one step additional by manufacturing Australian blade golf golf equipment beginning in 1976 up till the Nineteen Nineties.
After a trio of possession adjustments—Dunlop Slazenger (1996), TaylorMade-adidas (2002) and DICK’S Sporting Items (2008)—Maxfli has triumphantly returned to the golf membership area with its new XC2 and XC3 cast irons.
Out there solely in-store and on-line by way of DICK’S and Golf Galaxy beginning April 18, these two iron units price $999.99 for seven golf equipment (4-PW).
“We’ve been working hard behind the scenes for a very long time and we just weren’t ready until the product felt like the best possible version of itself,” mentioned Sara Slagel, Maxfli Model Supervisor. “Coming off the success of the tour balls the past few generations, our team felt it was time to expand the product line and reintroduce irons.”
XC2 versus XC3
Maxfli wished to develop and provide a high-performance iron that isn’t as expensive as a number of the different OEMs in the marketplace, particularly with so many individuals entering into golf after the COVID-19 pandemic.
Seeking to cater to golfers from novice to scratch, Maxfli developed two units of cast irons.
Whereas each are cast from 1025 carbon metal with co-forged tungsten and ceramic weighting to boost really feel, weight and stability, the XC2 line sways nearer to the participant’s/participant’s distance class whereas its XC3 counterpart is within the game-improvement class.
The XC2 includes a barely thinner topline than the XC3 which has extra bulk all through together with a wider sole though each units boast an identical offset and end. Maxfli says that, ideally, gamers would have a mix of the units of their luggage, probably favoring the extra forgiving XC3s on the prime and the XC2s additional down the bag.
Not wanting to duplicate the outdated Aussie irons of yesteryear, Maxfli sought to launch a sleek-looking, high-performance iron because it reenters the golf membership area after almost 30 years.
“We wanted to pay homage to that clean aesthetic but also give something that is super playable,” mentioned Quinn Sliker, Maxfli Product Improvement Affiliate. “So you can go out and mishit a couple and still get those shots you’re looking for even if you aren’t hitting it on the screws in every single swing.”
Model reemergence
With greater than 100 years of historical past, Maxfli is a kind of heritage golf manufacturers that all the time appears to be behind your thoughts or peripherals, till it’s proper in entrance of you. It’s no shock because it’s had a number of homeowners—and methods/priorities—for the reason that late ’90s and hasn’t manufactured golf equipment since.
Even PGA Tour ambassador Ben Griffin, who signed with the model final Might, mentioned that displaying his taking part in companions forward of the 2024 Houston Open the brand new Tour X ball “sparked some curiosity” since “it’s a brand they likely haven’t seen in 15 or 20 years.”
Whereas Maxfli has prioritized manufacturing golf balls in recent times—and lately launched its Tour, Tour X and Tour S fashions—the brand new cast irons cement the model’s wider return into golf, which incorporates signing 11-time LPGA winner Lexi Thompson in January 2024.
Maxfli additionally seemingly got here out of nowhere in October 2024 to launch a singular attire collab with Metalwood that had our personal writers exclaiming: “I’ll take ‘things I didn’t have on my 2024 bingo card for $1,000, Ken!’”
Sliker and Slagel confirmed Maxfli isn’t going to attempt to unfold itself too skinny or oversaturate the model and market with a plethora of merchandise however would slightly depend on a strategic strategy because it reintegrates into the sport and tradition.
The present technique is a two-year life cycle for the XC2 and XC3 cast irons however that doesn’t imply Maxfli isn’t engaged on different merchandise for the long run. Given the reintroduction of irons for the primary time in 30-plus years and out-of-left-field collab with Metalwood, it appears something is feasible.
“We’re always looking at how we can innovate and update,” Sliker mentioned. “We’re always looking to see how we can elevate Maxfli to make it more premium but also be really accessible. You may see some stuff from us over the next couple of years that may fill some voids in some other categories.”
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