It’s been just a little over eight months since SuperStroke shocked the golf grip world by buying the 100-year-old grip large Lamkin.
On the time, it was heralded as a savvy transfer by SuperStroke. There was, nevertheless, greater than a contact of unhappiness, because the deal marked the top of Lamkin household possession.
However hey, that’s the world we reside in. Nothing lasts endlessly.
In the present day SuperStroke is saying its first new grip line because the acquisition, referred to as the REVL. Be aware we stated saying, not launching, because the grips gained’t be accessible till someday this spring. With the PGA Present coming subsequent week, nevertheless, it’s clearly time for SuperStroke to make some noise.
Right here’s what we all know
Granted, it ain’t a lot.
In keeping with SuperStroke, REVL is sorta/kinda quick for “revolutionary.” The corporate says REVL combines SuperStroke’s “cutting-edge design with Lamkin’s legendary engineering.” REVL will characteristic three choices, referred to as Fusion, Participant and Consolation for golfers who prioritize management, sturdiness or consolation.
The brand new grips can pay homage to the Lamkin legacy. Every REVL grip will probably be stamped with a “Lamkin 100” badge on the butt finish. SuperStroke says PGA TOUR professionals Jordan Spieth, Patrick Cantlay and Justin Rose will probably be utilizing the brand new grips this coming season.
Apart from that, at present’s launch is predictably cryptic. There’s no information on pricing, however SuperStroke does say the REVL line will probably be primarily based on two of Lamkin’s most iconic grips, the Crossline 2.0 and Crossline 2.0 Full Twine. Whereas we do know this new line will probably be underneath the SuperStroke title, we don’t know whether or not SuperStroke will probably be releasing grips underneath the Lamkin title sooner or later.
Additionally hidden within the launch is that this:
“REVL has been designed to signify a turning point in the way golfers purchase and use their golf grips.”
We do not know what which means, however you possibly can guess a barrel-full of Lamkin’s we’re going to search out out. The SuperStroke sales space will probably be considered one of our first stops in Orlando subsequent week.
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