TaylorMade formally companions with putter builder Logan Olson.
Olson will develop a Tour Matrix line of putters for TaylorMade professionals.
Olson’s Craft Batch putters will proceed to be accessible at loganolsonputters.com.
TaylorMade has formally introduced boutique putter maker Logan Olson into their putter design group. TaylorMade views the 27 year-old Olson as a “generational talent” and they’re excited so as to add him to their Product Creation group.
This announcement isn’t super-surprising. TM staffer Scottie Scheffler spent a while testing out Logan Olson putters in late 2023. After their collaborative testing and tweaking, Scheffler rolled an Olson putter to victory on the Hero World Problem.
With that form of success, it’s a marvel that this partnership took so lengthy to turn into official.
The following era of putter builders
Not like the opposite golf equipment in your bag, putters often have the designer’s identify on them. This isn’t a brand new phenomenon. Half a century in the past, putters bore names like Karsten Solheim, John Reuter, Jr. and TP Mills. Run it ahead a couple of many years and the names grew to become Kia Ma, Robert J. Bettinardi, Sean Toulon and, after all, Scotty Cameron.
The massive putter corporations are going through a little bit of a dilemma. Pretty much as good as these above-mentitoned putter guys are, most of them are nearer to the top of their constructing careers than the start.
Fortunately, there are some glorious younger craftsmen able to take up the milling torch. Guys like Tyson Lamb, Cody James and Logan Olson all make superb putters of their outlets. Their outlets could also be small however their followers are legion. Even the pickiest of putter connoisseurs acknowledges the mastery of milled metallic demonstrated by Olson and the others.
What does this announcement imply for the golf shopper?
The principle factor that TaylorMade drafting Olson means for the patron is that we must always count on to see TaylorMade’s milled putter sport enhance. The introduction of the milled TP Reserve putter line final yr demonstrated their renewed dedication to producing high quality milled putters. This partnership with Olson takes TaylorMade’s plan to the following stage.
Extra to the purpose: Will you be capable of purchase TaylorMade/Logan Olson putters at your native store? Sadly, no … or maybe not but.
Initially, TaylorMade will use Olson’s skills to develop a Tour Matrix line of putters. These can be utilized by TaylorMade’s Tour Representatives to extra effectively match their professionals.
May we see variations of those Tour Matrix putters at retail? Hopefully. However, for now, these Olson-designed blades and mallets can be for TaylorMade’s Tour gamers solely.
You’ll nonetheless be capable of purchase Olson’s Craft Batch putters on his web site. Though Olson will now have an affiliation with TaylorMade, he’ll retain his independence. In response to his web site, the Logan Olson Craft Batch #3 putter can be accessible on Dec. 5.
Last ideas on Logan Olson becoming a member of the TaylorMade group
Logan Olson is the primary of the modern-era boutique putter makers to get tapped by a giant firm. My thought is that he would be the first of many. Bob Bettinardi has his son Sam to take over the design duties however allcthe different corporations with growing old design groups might want to faucet into the youthful pool of designers to remain aggressive.
Whereas the TaylorMade/Olson collaboration is primarily Tour-focused at this level, I totally count on it to develop to the retail market. Utilizing the enter of Tour gamers, Olson will craft the designs that TaylorMade can then mass produce for the remainder of us.
These down-the-road putters will not be hand-crafted by Olson however they are going to be expressions of how he thinks putters ought to be made. Since Olson makes superb putters, that is one thing to have a good time.
At present, it’s largely putter aficionados who know the Logan Olson identify. I count on his stage of identify recognition will develop exponentially very quickly.
See Logan Olson’s mastery of metallic at loganolsonputters.com
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