Man, we’re having one hell of an prolonged launch season, aren’t we? You’ve skilled a flurry of great, even compelling, driver releases from nearly all people.
COBRA Callaway 
PING Srixon TaylorMade Titleist
What have they got in widespread? Lots however for the sake of this specific story, I wished to name consideration to the worth level (as when you weren’t already painfully conscious of that specific scenario).
A budget ones … they’re $550 The remaining, nicely, these are $600 on the low finish and $650 on the higher finish.
It’s what it’s, however …
Look, I’m the final man to bitch about the price of golf tools. It prices what it prices and if that occurs to be an excessive amount of for you, don’t purchase it. As financial ideas go, that one is fairly easy to know. In addition to, it’s not such as you don’t have options.
Kirkland, Tour Edge and direct-to-consumer manufacturers like Sub 70 are all completely satisfied to let your foot by means of the door for significantly much less.
However what if you need a present era product from a model with some Tour bonafides and a 100-year historical past of innovation?
Has Mizuno received a deal for you.
The backstory
Many golfers consider Mizuno primarily, if not solely, as an iron firm. I might write 4,000 phrases in regards to the firm’s iconic participant’s iron designs. I might write just a few thousand extra on how the emergence of the Sizzling Metallic franchise has made it a severe participant within the game-improvement class.
In the event you’ve received the time, I might share my diatribe on the way it’s an absolute travesty that the wedges don’t generate the identical quantity of buzz.
Anyway …
The purpose is that for all its historical past, status and power within the iron class, Mizuno isn’t usually top-of-mind within the driver class.
That notion was bolstered final summer season when the outcomes of a survey performed by Mizuno recommended that whereas golfers belief Mizuno as an iron firm, on the subject of the motive force, golfers have some reservations.
I suppose that’s not solely unfair.
It begins with the Tour
In the event you’re on the lookout for an evidence, my finest guess is you possibly can pin it on the PGA Tour. As soon as upon a time, a number of the finest gamers on the earth performed Mizuno woods however choices had been made and yada, yada, yada … for the higher a part of the final 20 years, Mizuno didn’t have quite a lot of metalwoods in play. Drivers weren’t usually a part of participant contracts and so, as a rule, Mizuno headcovers hid different manufacturers’ drivers.
That’s modified in recent times with names like Keith Mitchell and Ben Griffin however with pay-to-play a lingering a part of the Tour story, Mizuno struggles to seize consideration approaching that of bigger manufacturers. It most likely doesn’t assist that golfers have lengthy reminiscences.
Regardless of the motive, it usually appears like on a regular basis golfers want an incentive to provide Mizuno drivers a good shake.
And so, Mizuno is incentivizing you thusly.
No higher time …
Heading into 2025, Mizuno has made the weird determination to not simply let it experience with its present ST driver lineup. The corporate has slashed costs by no small quantity.
The ST-X 230, ST-Z 230 and ST-MAX are simply $300, actually half the worth of most rivals’ choices. If the ST-G is extra your pace, it’s solely $50 extra (that’s $350 for these of you who aren’t arithmetically inclined).
Mizuno says it has no plans to launch a brand new driver in 2025 which suggests for $300 you should purchase a present mannequin driver with out worrying a few substitute dropping subsequent week.
To be clear, Mizuno isn’t exiting the motive force class. What we’re listening to suggests these throughout the firm consider Mizuno’s subsequent driver goes to its most vital launch in years but it surely’s not misplaced on anyone that golfers will want a motive to make the soar to Mizuno.
With that, the $300 price ticket is supposed to entice golfers to provide Mizuno drivers a attempt now whereas concurrently whetting their palate for what’s to return.
Because it at all times does, the brand new yr has introduced with it a plethora of latest driver choices to select from however regardless of not being amongst them, there’s no higher time to attempt a Mizuno driver.
The publish There’s No Higher Time to Strive a Mizuno Driver appeared first on MyGolfSpy.
